Mike Cerbo, executive director of the Colorado AFL-CIO, reports on Wednesday’s media and message training for local union leaders and union activists.
The Colorado AFL-CIO hosted two activist trainings Jan. 30 in Denver on media and messaging around issues critical to the labor movement and building for the Labor 2008 program.
These trainings featured more than 75 local union activists doing role plays on how to talk to their co-workers about key issues at the worksite and also demonstrating interviewing techniques on how to talk with media. Many of the participants at the media and message training will be local union coordinators in the Labor 2008 program. These activists were encouraged to participate in additional two-day trainings in February geared toward activist recruitment, worksite mapping and building a distribution network to disseminate education materials.